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Top 3 Reasons to Use Professional Photography to Sell Your Home

I know what you are thinking…oh dear, professional photography? Is it really necessary and how much will this actually cost me? You are not alone. Many people who are looking to sell their home ask these same questions. Here are our Top 3 Reasons on why you should use professional photography to sell your home:

1) Well taken photos make a difference. 

When your listing is posted online by your realtor, you have two seconds to grab the buyer’s attention without a photo, and 20 seconds with a photo ( In fact, 83% of buyers cited pictures as very important to their home buying experience ( For this reason, it is important that your home attracts buyers with a photo that is high quality and eye-catching. We want to sell the house before people ever see the property in person. I’m sure we can all think of that one home we saw online that looked like the perfect home and had incredible photos. Chances are, those photos were professionally taken. Professional photography of your home makes your property look more appealing to the potential buyer. They provide great marketing and exposure of your home to people who are searching for homes online.

2) Professional photos receive more clicks online.

Buyers spend 60% of their time looking at listing photos, and only 20% each on the listing description and agent description (The Wall Street Journal.). This is why you want to ensure that your photos provide unmatched image quality and value to your potential home buyer. Not to mention, listings with professional photos receive 118% more online views (IMOTO PHOTO). Who doesn’t want more exposure of their home?

3) Homes sell faster and for more money

According to The Wall Street Journal, homes with high-quality photos receive 47% higher asking price per square foot. Woohoo! More money in my pocket…I’ll take it! Not only are homes selling for more money, but they are proven to sell faster. The Margolis Team uses Virtuance Photography which has proven to sell homes 45% faster than those marketed by the next most effective photography provider (www.Virtuance. com). So what can we learn from this? We can benefit even more by choosing the right professional photographer and realtor. Our home can be one of our largest investments, let’s makesure we market it with the right people.

And in case you were still wondering, professional photography really is necessary. With The Margolis Team, there is no additional charge to use professional photography. It is included in the realtor fees. So, you don’t even have to worry about cost!


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